Why “POV everyone stops growing when they turn 16 except for him…” works

Ian Boggs · 36M views · Watch the original

68/100 virality

Hook

78

Hold @3s

72

Completion

60

What you can steal for your own videos

• visual composition
  Crop to full 9:16 to remove gray bars, fill entire screen with content
• hook impact
  Resize 4'5 to be larger and bolder than HEIGHT to highlight the surprise instantly
• joke reinforcement
  Add small text 'Me after 25 still growing' at bottom to reinforce the joke