Why “Fresh Chicken Nuggets” works

Nick DiGiovanni · 273M views · Watch the original

78/100 virality

Hook

85

Hold @3s

80

Completion

70

What you can steal for your own videos

• hook clarity
  Add a smaller text overlay under 'Day 17:' that says 'Growing my own chicken nuggets' to reinforce the hook
• composition
  Crop the image to 9:16 vertical focusing only on the creator and chicken, removing the blurred side content
• engagement
  Add text overlay at the bottom asking 'Would you eat this?' to encourage comments and shares