Why “Megan Thee Stallion - Captain Hook [Official Video]” works

Megan Thee Stallion · 157M views · Watch the original

72/100 virality

Hook

85

Hold @3s

78

Completion

65

What you can steal for your own videos

• mobile composition
  Crop the image to 9:16 aspect ratio, removing all black side bars
• curiosity gap
  Add a subtle bold text overlay on the blank paper reading 'NEW DEAL' to boost curiosity
• context clarity
  Add small bold text at the bottom reading 'Megan Thee Stallion - Captain Hook'